Skills Road

5 Top Tips on Building a New Brand

17 May 2016  - Arrnott Olssen
More and more people are realising that they can start a small business if they want.


Busy Izzy and friends author, Roxanne KielyAs such, we spoke to renowned celebrity vocal coach and award winning songwriter Roxanne Kiely, who created Busy Izzy - an educational entertainment series for young children.
This “edutainment” series of books, songs, videos and app is endorsed by the World Literacy Foundation and has been praised by Bec Hewitt and her family. Since the release of the first book Busy Izzy and Friends six months ago, over 5,000 copies have already been sold.
 
Roxanne has and continues to make a marked contribution to the music industry with accreditation from Music NSW and as co-director of well-established music school ‘ScoopFX Music’ (www.scoopfx.com) with husband Stephen Kiely.

She is also President of songwriting organisation, Songsalive! Australia and singing teacher to a number of well-known stars, such as Delta Goodrem, Hayley Warner and Marlisa Punzalan (Winner of X Factor 2014), just to name a few.
 
She wanted to share the knowledge she’s developed from her career and launching the book with Skills Road readers, Branding is extremely important when starting a business its what set you apart from everyone else so here’s her branding tips.


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Roxanne’s top five tips on how to successfully build a new brand:

  1. The Networking – don’t underestimate the people within your immediate circle and who they might know. If you have a project that people can relate to, that energy can be quite infectious and exciting to interact with.
  2. The Passion – ensure you surround yourself with like-minded, passionate people who share your vision.
  3. The Why – understand ‘why’ your customers will be interested in your product or service, and more importantly ‘why’ you’re doing it.
  4. The Big Picture – analyse all the attributes you and your team have to offer when it comes to ideas, skills and attributes, as individuals, and as a group.
  5. The Reach-Out – as the old saying goes “you can’t sell a secret”. Consider grass-roots style marketing by reaching out into the community and gauging feedback. You’ll be surprised by what you will hear and learn.
 
“By understanding the ‘why’ behind Busy Izzy’s existence, I’m able to focus my energy on what the brand stands for and our path to make a difference in children’s lives, with positive reinforcement and friendship, creating engaging songs and music, promoting healthy eating and growing organic food.
 
It is also through ‘networking’ and ‘reaching out’ within the wider community that we were introduced to Andrew Kay, the Founder and CEO of World Literacy Foundation. This enabled us to get Busy Izzy out to thousands of disadvantaged children and hear first-hand how they feel and relate to the characters we have created,” says Roxanne.
 
So think and create and get branding !!!

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Also in Busy Izzy Reviews

Personal reviews

"Busy Izzy! What a fun and exciting character!..."

Busy Izzy"Busy Izzy is so energetic, vivacious, friendly, and of course…busy! Oh, did I mention super cute too! Absolutely perfect for all kids seeking stories filled with adventure. So nice to have an Australian author creating a book that is perfect for both boys and girls and is so addictive. After hearing the first book my kids were wanting to hear more!

I also love the books about Busy Izzy's friends...(read more)

- - Bec Hewitt (Mum of 3 kids)

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Kidtown

"Educational" and "fun" are the selling points of "Busy Izzy and Friends", and this is exactly what it delivers.

Busy Izzy and Friends - Book One in the seriesTold in a rhyming verse, kids will love the excitement and adventure the characters experience; whilst also informing them on a range of topics, from healthy eating to road safety.

The pages are filled with colourful illustrations that really pop against the white background, drawing in children's attention.

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Herald Sun

AUSTRALIAN writer Roxanne Kiely created Busy Izzy because she was so frustrated that only one in three children's books has a central female character...

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